Every single day millions of people search online. It is location-based such as maps, image-based, and how-to questions.90% of content seekers does not go to the second page.
Search engine optimization (SEO) makes your website appears high on relevant search engine results pages (SERP).
Who all can reap the SEO benefits?
- All business owners
- Content writers and bloggers
- All stakeholders including content seekers.
Here’s the list of SEO benefits:
- Increased organic and high-quality traffic:
SEO simplifies marketing problems online. It drives in high organic website traffic without enticing visitors.
- Low investment but high Returns on investment:
SEO increases organic website traffic. You don’t have to pay to rank higher, unlike paid advertising.
- It optimizes your online content:
SEO bridges the gap between Content seekers and content providers by optimizing the online content. For instance, when you search” how to sleep better?” into Google, you search for solutions. To cater to content needs, you need to rank higher.
- Only rich content gets Google ranking:
Content, which is rich with facts, can solve someone’s problem.SEO makes content writers deliver only good content to remain in the race of Google ranking.
- Keyword research is the solution to all the problems that people search for:
Best SEOs persistently engage in keyword research to create relevant content and to rank on Google. It helps them catering and targeting the audience.
- Competition scrutiny in the field of SEO:
To outrank your competitor, SEO makes use of keyword selection tools available online. It tells you which keyword is high ranked and used by your competitor to cater target audience.
- It pinpoints the actual intent of content seekers:
SEO benefits both content seekers and content providers. Marketers strategize SEO techniques to cater audience.
- It checks duplication of online content:
Google is strict against plagiarism. When you copy the content, Google won’t rank your website.
SEO benefits content seekers by providing the best user experience online. Google rewards you by ranking your website higher. However, it penalizes you if your website loads slower by lowering your Google rank. SEO increases your business many folds. It makes content providers conscious of the fact to provide rich plagiarism-free content with the right intent. It let marketers pinpoint the actual problem of content seekers and providing organic high website traffic and good Google ranking in return.